Apple has published an App Store transparency report for the first time. The full two-page document is available on the company’s website. It reveals several intriguing details about the App Store, including the fact that there were 1,783,232 applications as of 2022.
In the document, which was discovered for the first time by 9to5Mac (via The Verge), Apple discloses that it reviewed 6,101,913 submissions last year (submissions can include updates to existing applications as well as new releases). It rejected 1,667,944 of those applications. Surprisingly, more than 1 million submissions did not make it to the App Store because they did not comply with Apple’s performance guidelines. Additionally, the company rejected 441 972 submissions for legal reasons.
In 2022, Apple also removed 186,195 programs from the App Store. The company received 1,474 termination requests in 2012, with the overwhelming majority (1,435, to be precise) originating from mainland China. India was a distant second with 14 requests. Apple says it received 5,484 appeals involving applications removed from the App Store in China during the same time period. As a result of successful appeals, 169 applications were reinstated to the Chinese App Store. Last year, iPhone, iPad, and Mac users downloaded an average of 747,873,877 apps per week, which would be even more astounding if they hadn’t redownloaded an additional 1,539,274,266 apps per week on average.
Apple has consented to start publishing App Store transparency reports in 2021 as part of a settlement with App Store developers. The company stated at the time that the reports would “share meaningful statistics about the app review process, including the number of apps rejected for different reasons, the number of customer and developer accounts that were deactivated, objective data regarding search queries and results, and the number of apps that were removed from the App Store.”
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