Netflix’s entrance into the gaming market is having a hard time. As per an investigation performed by Apptopia for the benefit of CNBC, the streaming monster’s games have been downloaded a total of 23.3 million times and average around 1.7 million day to day users. Put another way, short of what one percent of Netflix’s 221 million clients are taking advantage of the games included in their memberships.
Netflix didn’t quickly answer Engadget’s solicitation for comments. Previously, the company showed it didn’t anticipate that its gaming division should be profitable right away. “We will be trial and attempt a lot of things,” Netflix COO Greg Peters told financiers during the company’s fourth quarter income calls a year ago.
In any case, the inquiry that is likely at the forefront of everybody’s thoughts is the way lengthy Netflix will hold back to check whether it made the right bet, particularly after it lost almost 1,000,000 supporters during its latest quarter. Other grand bets — like the company’s in-house fan blog, Tudum — were the subject of reductions after a couple of long stretches of expenditure.
The company has shared few subtleties on the amount it has spent extending its portfolio past TV shows and movies, however most signs highlight a huge venture. Recently, the company paid $72 million to procure Next Games, the studio behind Stranger Things: Puzzle Tales. More recently, it secured exclusive mobile rights to beloved indie titles like Spiritfarer and Into The Breach. The company is unlikely to make similar investments in the future if its current ones don’t pan out.
